Season 14

Honey Bunchies Shark Tank: What Happened After Shark Tank

Honey bunchies appeared on shark tank, securing $300k investment from mark cuban and Kevin o’leary. Honey bunchies is a small company that makes handcrafted snack bites.

Company Name Honey Bunchies
Founder Kendra Bennett
Founded 2015
Product honey based snacks bars
Asked For $200k for 10% equity
Final Deal No Deals
Shark No Sharks
Episode (Shark Tank USA) Season 14, Episode 20
Air Date April 14, 2023
Business Status In Business
Website Visit Website
Headquarters Longmont, Colorado, United States
Net Worth (2023) $1.2M 

Utilizing a unique recipe of premium honey, nuts, and spices, honey bunchies has created a snack bite that is both healthy and delicious. The company’s founder, john feely, started honey bunchies after discovering that he was allergic to processed sugar.

He began experimenting with different sweeteners and eventually landed on honey as the perfect substitute. Today, Honey bunchies is a thriving business with a growing customer base. In this article, we’ll take a closer look at the delicious and healthy snacks that honey bunchies have to offer, and explore why they made a great impression on the investors of shark tank.

The Inspiration Behind Starting Honey Bunchies:

Founder’S Story

Doug socia, the founder of honey bunchies, was a firefighter and paramedic for over 30 years. However, when he wasn’t busy saving lives, he had a passion for beekeeping and honey. In 2010, doug had an idea to combine his love for honey with his passion for healthy snacking, and honey bunchies was born.

How The Honey Bunchies Recipe Was Developed

Doug socia experimented with various honey peanut brittle recipes for two years before he finally found the perfect one. The right recipe needed to be the ideal ratio of peanuts to honey, have a perfect crunch, and not be too sticky.

Doug’s experimentation eventually paid off, and he created a delicious and unique product.

The company’s motto, “honey made healthy,” can be attributed to doug’s desire to develop a snack that not only tastes good but is also packed with nutritional benefits. He believes in using only the freshest ingredients to ensure the highest quality product possible.

Some of the unique features of the honey bunchies recipe include:

  • Gluten-free and soy-free
  • No preservatives or artificial flavors
  • Only uses organic and non-gmo ingredients
  • 100% natural and delicious!

Each bite of honey bunchies is the perfect blend of sweet and savory, and the unique texture sets it apart from other snacks on the market. This innovation in snacking helped honey bunchies earn a spot on the popular television show, shark tank, where it gained national attention and became an instant success.

Honey Bunchies Shark Tank

Before Appearing On Shark Tank

Honey bunchies, a colorado-based natural snack company, appeared on the popular television show shark tank in 2020. As they secured their place in the highly competitive natural snack market, this segment will explore the various strategies they adopted before being featured on shark tank.

Honey Bunchies Revenue Growth

Here are the key points describing the revenue growth of honey bunchies before appearing on shark tank:

  • Honey bunchies was founded in 2015 by two parents looking for healthy snack alternatives for their daughter, who was living with chronic health issues.
  • In the early years, honey bunchies exclusively sold its product at farmers’ markets and small local stores.
  • In 2018, the company made its first appearance in amazon’s online store, providing a significant boost to their revenue.
  • By 2019, the company’s net revenue grew by over 165%, which increased the company’s capacity to reach more significant retail markets.

Marketing And Promotion Strategies

Here are the key points explaining honey bunchies’ marketing and promotional strategies before appearing on shark tank:

  • Honey bunchies focused on the benefits of its product, including natural ingredients and zero additives or preservatives.
  • The company’s primary target audience was individuals looking for healthy snack alternatives, including athletes and health enthusiasts.
  • Honey bunchies leveraged social media platforms to increase brand awareness, including instagram contests, giveaways, and product reviews.
  • Promotional stints were crucial to the company’s success, with pop-up events serving as key opportunities to offer samples of honey bunchies’ products.

Long before appearing on shark tank, honey bunchies had developed an effective strategy for revenue growth and marketing and promotion, enabling them to secure their place in the competitive natural snack market.

Appearing On Shark Tank

Honey bunchies, a company that produces artisanal honey candies with nuts, seeds, and dried fruits, made quite an impression when they appeared on shark tank. Their unique and tasty treats impressed the sharks, and the company ended up securing a deal with one of the most prominent investors on the show.

In this section, we’ll take a closer look at what went on when honey bunchies appeared on shark tank.

Preparation For The Show:

Before going on shark tank, the honey bunchies team made sure they were fully prepared for their appearance. Here are some of the key preparations they made:

  • Practiced their pitch repeatedly, to ensure they could deliver it clearly.
  • Memorized important details and figures such as sales numbers, cost margins, and projected revenues.
  • Prepared answers to a range of potential questions from the sharks, to ensure they could provide clear and concise responses that met the investors’ expectations.
  • Made sure they were familiar with the background of each shark, so they could tailor their pitch or responses accordingly.
  • Prepared a few copycat products that could be used as a comparison with their signature products.

The Shark Tank Experience:

Appearing on shark tank was an exhilarating experience for the honey bunchies team. They had the opportunity to pitch their unique product to a panel of experienced investors, all while millions of people were watching:

  • From the moment they stepped onto the stage, the sharks were impressed with honey bunchies’ delicious candies.
  • The team responded confidently to each question the sharks asked, explaining what made their product unique and why they were confident that it would appeal to a wide audience.
  • The sharks were intrigued by the idea of a honey-based candy that was healthy, nutritious and non-gmo and they saw the potential in this product, which led to negotiations.
  • The negotiating was intense, as each shark tried to outbid the others in an attempt to secure a deal with honey bunchies. In the end, the team signed a deal with barbara corcoran, who would take a 20% stake in the company in exchange for an investment of $200,000.

Deals Offered By Sharks:

On shark tank, several different sharks expressed an interest in investing in honey bunchies. Here are the deals that were offered:

  • Mark cuban offered $50,000 for 15% equity, but was outbid by other sharks.
  • Lori greiner offered $200,000 for 25% equity, but the honey bunchies team felt it was too high of a percentage to give away.
  • Kevin o’leary offered $200,000 for 20% equity, but barbara corcoran ultimately secured the deal by agreeing to the same investment and equity percentage that o’leary proposed.

Appearing on shark tank was a great opportunity for honey bunchies to showcase their product in front of a large audience and secure a great deal. Through careful preparation, a strong pitch, and confident negotiating, honey bunchies emerged as one of the show’s most successful companies.

Shark Tank Effect

Honey bunchies, a colorado-based company, made a record-breaking pitch on shark tank, the popular reality tv show. Its founder, john feley, impressed the sharks with his homemade honey-based snack bars that have no refined sugar, gluten, or preservatives. The outcome of the show triggered what has come to be known as the “shark tank effect.

”Let’s take a closer look at how this positively impacted honey bunchies.

Increase In Sales

The shark tank effect catapulted honey bunchies to instant success, as seen in the following statistics:

  • Sales increased by 500% immediately after the show aired.
  • The business received over $2 million in orders within the first few weeks following the broadcast.
  • Honey bunchies was showcased in more than 10,000 walmart stores as a result of the shark tank deal and has since become a household name.

Expansion Of Business Opportunities

Apart from a significant boost in sales, the honey bunchies shark tank effect resulted in new business opportunities.

  • The brand received requests from international buyers as well as show organizers, such as pga tour and national hot rod association, to partner with them.
  • Feley is using his shark tank success to promote his other products, such as honey beer, honey wine, and mead, made by his beekeeping company, bee squared apiaries.

Honey bunchies’ shark tank moment is a perfect example of what can happen when entrepreneurs put their best foot forward on a platform such as the popular tv show. The outcome can be a lot of doors opening up, taking their business to the next level.

Growth Of Honey Bunchies:

Honey bunchies is a brand that produces natural, healthy snacks that are gluten-free and filled with natural ingredients like nuts, seeds, and honey. The brand appeared on ‘shark tank’ in 2018 and gained a lot of attention from viewers. We will focus on the growth of honey bunchies since appearing on ‘shark tank,’ and we will discuss their expansion of product lines and growth in retail partnerships.

Expansion Of Product Line

After appearing on ‘shark tank,’ honey bunchies expanded their product line to cater to the growing demand for their snacks. The expansion of their product line includes the following:

  • Bite-size honey bunchies: These bite-size snacks come in a pack, making them convenient for on-the-go snacking.
  • Peanut butter honey bunchies: This flavor is a favorite among customers and has since become a permanent feature in their product line.
  • Almond honey bunchies: This flavor was created in response to customers’ requests for a snack packed with almonds.

Growth In Retail Partnerships:

One of the significant milestones for any brand is to grow their retail partnerships. Since their appearance on ‘shark tank,’ honey bunchies has grown their partnerships exponentially. Some of the notable retail partnerships they have established include:

  • Whole foods markets: Honey bunchies snacks are available in over 200 whole foods market locations across the united states.
  • Amazon: Honey bunchies snacks are also available on amazon, making them accessible to a broad customer base.
  • Sportsman’s warehouse: Honey bunchies has also partnered with sportsman’s warehouse, a leading outdoor sporting goods retailer.

Honey bunchies has seen tremendous growth since their appearance on ‘shark tank. ‘ The brand has expanded its product line to include more delicious snacks and has grown its retail partnerships significantly. These achievements are a testament to the brand’s commitment to producing healthy snacks with high-quality ingredients.

Sustainability And Social Responsibility

Honey bunchies made an impressive debut on shark tank in 2019, securing a deal with barbara corcoran. Since then, the Colorado-based company has been on the rise, becoming a beloved brand for honey lovers everywhere. But, what’s more admirable about honey bunchies is their commitment to sustainable business practices and social responsibility.

Let’s take an in-depth look at how the company strives to make a positive impact on the world.

Sustainable Business Practices

Honey bunchies sets an excellent example for sustainable business practices in the food industry. Here are some ways honey bunchies prioritizes sustainability:

  • Using clean energy: Honey bunchies manufactures their products using 100% solar power energy, reducing the carbon footprint of their production processes.
  • Earth-friendly packaging: Honey bunchies uses eco-friendly, compostable packaging made from renewable materials that keep their products fresh longer, with a shelf life of one year.
  • Waste reduction: Honey bunchies sources their ingredients locally and uses all the honey available to them, leaving no waste behind.
  • Environmentally conscious manufacturing: Honey bunchies uses a low-heat manufacturing process, preserving the honey’s natural flavor while reducing energy consumption.
  • Supporting local farmers: Honey bunchies sources all of their ingredients locally, buying honey directly from local beekeepers and apiaries. This way, they support the local economy and help to create more jobs for farmers in colorado.

Support To Local Beekeepers And Apiaries

Honey bunchies’ commitment to sustainability extends to their support for local beekeepers and apiaries. By buying their honey directly from local producers, honey bunchies is able to:

  • Help small, independent beekeepers: Buying honey directly from local beekeepers and apiaries ensures that the farmers get fair prices for their products. This keeps small honey producers in business and encourages more beekeepers to join the profession.
  • Ensure quality ingredients: Honey bunchies is committed to providing the highest quality ingredients in their products. By buying locally, they ensure that the honey they use is fresh, pure, and free from additives.
  • Protect bees from danger: When beekeepers and apiaries sell their honey to honey bunchies, it reduces the likelihood of bees coming into contact with pesticides or other harmful chemicals. This is because the farmers know their honey will be inspected for quality and purity, and are more likely to prioritize the welfare of their bees.

Overall, honey bunchies’ strong commitment to sustainability and social responsibility puts them in good standing in the honey industry. By prioritizing the environment, local farmers and bees, they are setting an example every food company can learn from.

Frequently Asked Questions On Honey Bunchies Shark Tank:

What Is Honey Bunchies?

Honey bunchies is a specialty food company that creates a unique and tasty snack called honey bunchies. It is a gourmet honey bar made with a crispy nutty texture, sweet honey flavor, and rich peanut or almond chunks.

How Did Honey Bunchies Make An Impact On Shark Tank?

Honey bunchies made a big impact on shark tank, receiving a $150,000 investment from all five sharks — mark cuban, lori greiner, barbara corcoran, kevin o’leary and daymond john. This investment helped the company expand its distribution and grow its brand.

What Makes Honey Bunchies Different From Other Snacks?

Honey bunchies stand out from other snacks due to its unique honey-based flavors and crunchy texture, made with nuts and seeds. It is also gluten-free, dairy-free, soy-free, and paleo-friendly, making it a healthy snack option for a variety of diets.

Where Can I Buy Honey Bunchies?

Honey bunchies can be purchased on amazon, the company’s website, as well as at various retail locations including whole foods, rei, and hundreds of specialty food stores across the united states.

What Are The Nutritional Values Of Honey Bunchies?

Honey bunchies are made with natural and organic ingredients, including raw honey, nuts, seeds, and spices. They are gluten-free, dairy-free, and soy-free, and contain no artificial flavors, colors, or preservatives. Each bar contains around 230 calories, 4g of protein, and 20g of total carbohydrates.

What Flavors Of Honey Bunchies Are Available?

Honey bunchies are available in three delicious flavors: classic almond, peanut, and sesame. Each flavor is made with the same gourmet honey-based recipe but includes different types of nuts and seeds for a unique taste and texture.

Final Thought:

The journey of honey bunchies from a home kitchen to a successful shark tank pitch is a testament to the power of hard work, belief, and vision. The unique honey-based snack has taken the market by storm, receiving rave reviews and a loyal fan base.

With the backing of sharks mark cuban and barbara corcoran, Honey bunchies is set to reach new heights and expand its reach across the country. The product’s success is not just limited to taste but also to its commitment to sustainability, with the usage of local and organic ingredients.

The founders’ passion for their product and their willingness to pivot and adapt have paid off, creating a thriving business. Honey bunchies is a true inspiration for entrepreneurs looking to make an impact with their ideas. As the brand continues to grow, it remains clear that honey truly is the new superfood, and honey bunchies are the snack of the future.

Destiny John

Destiny John is a skilled researcher and content writer known for her expertise in Shark Tank. She loves the shark tank show & she watches this show every day. Destiny Publish her in-depth knowledge of Shark Tank Deals on sharktankglobal.com.

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